Exploring the rise of mega online travel retailers

source: Segment Strategy, Pre-Sales & Consulting, Global Customer Group, Amadeus IT Group

Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA site. This blurred line has led to the consolidation of business models for Online Travel Agencies (OTA) and metasearch sites.

And as business models diverge and business strategies evolve, some OTAs are exploring new advertising models and even buying their own marketing channels.

http://www.amadeus.com/nablog/2016/12/exploring-the-rise-of-mega-online-travel-retailers/online-travel

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