Exploring the rise of mega online travel retailers

source: Segment Strategy, Pre-Sales & Consulting, Global Customer Group, Amadeus IT Group

Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA site. This blurred line has led to the consolidation of business models for Online Travel Agencies (OTA) and metasearch sites.

And as business models diverge and business strategies evolve, some OTAs are exploring new advertising models and even buying their own marketing channels.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s